They could have picked one of the brand names available at the time, but they either wanted too big a piece of the pie. Or, they came with too many strings attached.
THE brand name in European religion at the time was the Roman Catholic church. She was the donna of dons. If you wanted something done, you talked to the Papa, and it was all fixeda. And, quite a few bankers went with the Pope. In fact, one group of bankers pretty much took over the leadership of the Roman Catholic Church.
I just got this from Pajamas Media, and I think that you’ll like this just as much as I did:
Her shrines can be found in the lairs of the most violent criminal gangs, her worshipers are known to have committed verified human sacrifices, and her cult has spread from secret temples in rural Mexico to almost every large city in America. Santa Muerte — the death goddess of Mexican narco-cults — has arrived in America and established a foothold in our communities that will be impossible to dislodge. While many are rightfully concerned about jihadists crossing our southern border, there is another death cult spreading among us that is just as dangerous as Islamic terrorists.